The session for news media at the EsriUC was easy to miss because it was on Sunday associated with the Business Summit. But it's importance is tied to how geospatial information and technology enters an era of mainstream adoption. Two excellent presentations focused on not only how maps bring context to stories but when maps "serve as the central vehicle to create a narrative," as described by Roberto Suro, professor at the University of Southern California's Annenberg School for Communication and Journalism and Managing Director of the Annenberg Innovation Lab. Suro asked, "How do we recover the sense of narrative in an era of data overload? How, as a content creator, do we reestablish the authority of a story teller." Suro discussed where maps and visualization can foster a different journalistic technique. "What do you have to have to make a map tell a story? You have to start with the centrality of place. The "where" is the focal po...