Mission Loci Maps Hyperlocal Activity

Mission Loci, a project of the Cal-Berkeley to provide news and information about the Mission District in San Francisco, launched a mapping app specifically to monitor the impressions about American Apparel, a new fashion store that has moved into the SF Bay area. The app places the impressions of store owners along Valencia street on the map and also provides the location of a potential American Apparel store location. The mapping app is one of a growing number of sites introducing hyperlocal news and its potential impact on neighborhood culture and business.

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