Sunday, November 16, 2008
So, traffic is, as some at deCarta are prognosticating, "the next killer app." And at NBC Chicago, they have launched a beta website for just such real-time information. I think this is a perfect application for TV stations to deploy. You expect to get your weather info from them; why not traffic? Radio stations have been doing it for years, but there is nothing like a picture to show the way. And with more people purchasing cell phones that are really Internet browers, like the iPhone, NBC Chicago is making the right move. Microsoft Virtual Earth is the mapping app they are using and they have integrated traffic and live roadway camera feeds as well. According to the MSFT VE blog, the app was developed by MyWeather LLC and is getting the traffic info from their "own traffic flow/incident overlay." The thumbnail maps of the 5 highest traffic zones is a nice touch and sure to be clicked on alot.