Tuesday, October 28, 2008
It's been fascinating to watch how varies publications offer their version of the U.S. presidential election map. At this point, it's almost a given that all of them will let you change the electoral count for each candidate. But the battleground now seems to be what ancillary data can populate the map or in the case of the Chicago Tribune, what the tool tip should show as you "mouse over" each state. The Tribune shows the historical margin of victory for the presidential candidate in past elections. They've made it easy by color-coding by the typical red vs. blue for each winning party. So, the result is a compelling tool that allows the user to determine how deep or shallow the margin of victory is and also provides some intelligence for looking at the current polls to determine if the party has a strong foundation.